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  • Underground Printing loves March Madness basketball!
  • Post author
    Ulysses G. Pearson

Underground Printing loves March Madness basketball!

With store locations on dozens of college campuses there is always friendly rivalry when it comes time to fill out our brackets. Last year we had a front row seat with two of our official license partner schools, Loyola of Chicago and the University of Michigan, making the Final Four in San Antonio, Texas. This year, we’re hoping for more of the same in Minneapolis, Minnesota.

The 2018 national semi final game was Michigan vs Loyola, and who couldn't help but root for sister Jean? Even though Loyola was matched up against our home town Michigan Wolverines, we were excited for the match up. Ultimately Michigan pulled out the win and despite losing to the Villanova Wildcats, its was a great season. Needless to say all the excitement was a big driver of t-shirt sales and we had our screen printing presses running customer designs and retail t-shirt orders the whole time! With custom t-shirts for all sorts of schools, we are always proud to see school that have campus sites on impress the nation on the biggest stage of them all.

UGP has 3 Ann Arbor, Michigan, store fronts (www.ugpmichiganapparel.com) plus the Bo store (www.bo.team) which puts us right in the heart of the action for bracketology, selling custom t-shirts to Wolverines fans, and as a proud partner to the University of Michigan, we were certainly pulling for the Wolverines last year, and will continue to do so despite some tough competition from teams like Michigan State and Purdue, where we also have campus locations!  


The Michigan State Spartans are co-Big Ten Champions, thanks to a couple of big victories over the Michigan Wolverines. They snagged the overall number one seed in the Big Ten Tournament over Purdue, and have put themselves in great position for the big dance in March! With a Big Ten Conference Player of the Year on their roster, as well as a legendary coach, they are the last team to win a championship as a member of the Big Ten, and they’re hungry for another one.

UGP has a great chance to have four campus local store locations with strong seeds in place for the duration of the tournament. We’ve mentioned Michigan and Michigan State, but the University of Kentucky Wildcats and North Carolina Tar Heels have put themselves in strong position for a number one seed.

North Carolina have doled out a pair of losses to their in-state rival, and foe in perhaps the biggest collegiate basketball rivalry, Duke! These pair of victories have them sitting pretty heading into Selection Sunday, as they will hope for their name to get called a one seed. They got past an early season loss to Michigan and have bounced back strong. We’re excited to root the Tar Heels on as they gear up for what they hope to be their sixth Final Four under head coach Roy Williams. We have great custom t-shirts for any Tar Heels fan in your life, including player-specific ones for the likes of Theo Pinson and Jackie Manuel.



When it comes to exceptional basketball, Kentucky fans know a thing or two about that. With four Final Four trips under master recruiter John Calipari, an innovator when it comes to that aspect of college basketball, the Wildcats have remained right on top of the SEC even with a pair of additional top-ten ranked teams. As Cats fans gear up to watch their team roar into yet another NCAA Tournament, make sure your loved ones are geared up in the right attire.



We are also excited for some of our partner schools that are classified as being considered ‘mid-majors’, or outside the Power-Six conferences, to perform in March for a second straight year! Houston is setting themselves up for a possible two seed in the NCAA Tournament. Despite the shot heard ‘round the world last March by Michigan to knock Houston out of the tournament, we couldn’t help but feel a little bit bad for them. With how well both Michigan and Houston are performing, it wouldn’t be until later in the tournament for the two teams to meet. Buffalo is riding into March strong as well. After their shocking upset of Arizona last March, no one is overlooking them this time around. Finally, Murray State have one of the most exciting players in college basketball and will enter the NCAA Tournament on an eleven-game win streak. There is no time like the end of March for a team to get hot, and that is what the Racers are doing this year.

Of course, with the reach that UGP is thrilled to have, these four schools aren’t the only ones we’re pulling for this season! With an on-campus sites at Wisconsin, along with Michigan, Michigan State, and Purdue, we are proud to have UGP locations at all top four seeds in the Big Ten Conference. Of course, as even, teams are looking strong in what is always a tough conference, and fans can dress themselves in custom t-shirts to their favorite team. We are also proud to have UGP locations at Iowa and Indiana. While Indiana fans may be sweating it out on the bubble, at least with Underground Printing’s custom t-shirts for Indiana fans, you can look stylish while doing so.

Speaking of the bubble, while Indiana may be on the outside looking in right now, we will be pulling for them and our several other partner schools who will be relieved when/if they hear their name of Selection Sunday. Belmont has been one of the top teams teams in a mid-major conference, but a loss to Murray State (another partner school!) has them sweating things out. We support teams teams like Creighton and Seton Hall from the Big East as well, both of whom are trying to play themselves into good positioning through the Big East Tournament. Custom t-shirts for your favorite school are a great way to show pride, regardless of whether or not your favorite team’s ‘bubble’ is popped.

With how many Division I basketball programs Underground Printing makes attire for, it’s no wonder why we love March so much! We are grateful that our campus partners continue to perform and give fans reasons to cheer, and we are alson thrilled that fans choose to continue to show their school spirit in custom t-shirts for their favorite team. We love March Madness and being close to the tournament action every year in a multitude of locations!
  • Post author
    Ulysses G. Pearson

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