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TOP 10 USES FOR CUSTOM APPAREL
October 29th, 2024 • 5 minute read

Custom apparel is more than just clothing, it’s a versatile tool used across numerous sectors for branding, unity, personal expression, and more. At Underground Printing, we understand the power of personalized clothing and how it can be leveraged to meet a variety of needs. Personalizing things like shirts, hats, jackets, bags, or even accessories can benefit lots of different groups, here’s an in-depth look at why custom apparel is essential for anyone looking to make an impact. 



1. Brand Awareness 

Custom clothing is a cornerstone of effective brand promotion strategies. By incorporating a company logo, colors, and other branding elements into apparel, businesses can create walking advertisements. Every person who wears the brand’s apparel extends its reach further into the public eye, enhancing visibility and recognition. This method is both cost-effective and has a broad impact, making it invaluable for marketing. Having a t-shirt or a hat with your brand's logo gives your customers the opportunity to support the brand as well as promote it while they wear it. It is a great tool for all businesses. 

 

2. Corporate Uniforms

A unified appearance in the workplace can significantly enhance professional image and promote a sense of team spirit. Custom uniforms help to establish a strong corporate identity and can be tailored to reflect the ethos and aesthetics of the company. They also assist customers in identifying staff members easily, improving communication and customer service. Underground printing offers professional wear like button-downs and polos, perfect for a professional setting!

 

3. Merchandising

For artists, bands, and influencers, merchandising is not just about revenue- it’s also about creating a tangible connection with fans. Custom apparel like limited edition t-shirts or caps can become collectibles that fans treasure. These items allow fans to show their support and affiliation while also spreading the word in their communities. A band tee is a staple in most wardrobes, and it is great to offer to fans and followers!

 

4. Event Giveaways

Custom apparel is a popular choice for event giveaways, as it encourages participation and leaves attendees with a lasting souvenir that keeps the event in memory. Whether it’s a charity run, a business conference, or a community festival, giving away custom t-shirts, hats, or promotional items can significantly boost engagement and satisfaction. 

 

5. Sports Teams

Sports teams at all levels benefit from custom apparel. Not only does it unify players, but it also instills a sense of pride and belonging. Customer sportswear, such as jerseys and jackets, can be adorned with players' names, numbers, and team logos, enhancing the team’s professional appearance and fostering team spirit. Underground printing offers many sportswear items, including jerseys and performance shirts, perfect for custom apparel!

 

6. School Spirit

Schools and universities utilize custom apparel to enhance community feeling and boost school spirit. From orientation week to graduation, personalized clothing items are integral to fostering school identity and pride among students and faculty alike. Underground Printing has done lots of collegiate-related things like Greek, student groups, sports and so many more! We are even licensed to print for many colleges! 

 

7. Fashion Statements- FUN

Using custom apparel to express uniqueness and style is very common. Putting your design on a t-shirt just for fun is a great idea! Seeing your creations come to life through a shirt, hat, or bag is a great reason to make custom apparel. Personalized clothing allows for creative expression that stands out from off-the-rack pieces, giving individuals the opportunity to wear their beliefs, humor, and artistic taste, and make it all customized! 

 

8. Memorabilia

Custom apparel serves as wonderful memorabilia for special events like weddings, family reunions, birthdays, and even loss. These items capture the essence of an event and act as lasting reminders that participants can wear and cherish for years to come. Creating a design for a family event or life event can be a little difficult, but UGP’s art team is great at helping perfect your design and making exactly what you’re looking for!

 

9. Fundraising

For charities and non-profits, custom apparel is a dual-purpose tool that raises funds while increasing awareness. Selling branded clothing items can help organizations reach wider audiences, turning supporters into advocates for the cause. Selling things like t-shirts, hats, bags, and accessories are great way to raise money for charity!

 

10. Professional Services

In industries where presentation is key, such as hospitality, retail, or corporate services, custom apparel ensures that all team members are neatly and uniformly dressed. This not only promotes a professional image but also contributes to the overall customer experience by reinforcing brand standards. Underground Printing has done work for many restaurants, stores, and small businesses, we are the solution to your uniform problem! We offer many professional styles like polos, hats, and quarter zips, and all pair very nicely with an embroidered design, and give such a polished look! 



Custom clothing is an incredibly effective tool for a wide range of applications. At Underground Printing, we specialize in delivering high-quality, tailored clothing solutions that meet the diverse needs of our clients. Whether you’re looking to enhance your brand, unite your team, or make a personal statement, our custom apparel services are designed to help you achieve your goals.

 

Want to create custom clothing but not sure where to start? We’re here to help! At Underground Printing, we’re not happy until you’re happy and our teams are ready to help you create the perfect custom gear. Feel free to reach out in person at one of our locations or via email at help@undergroundshirts.com. We can’t wait to see what you create!

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