How can I design my own custom apparel online?

Explore our user-friendly design tools and create custom clothing straight from your browser. In just a few steps you can get a quote and place your order. Or you can reach out to us at help@undergroundshirts.com for more help.

What types of custom clothing can I create?

At Underground Printing, we offer a wide variety of products available for customization, all the way from custom t-shirts and hoodies to custom hats and accessories .

Can I get bulk discounts for custom apparel?

Ordering custom shirts or apparel in bulk will give you the best cost per item. The cost of custom apparel depends on the type of garment chosen, the quantity of garments chosen, the number of print colors, and the print method.

Do you offer returns or exchanges?

Absolutely! If you are not happy with your order, we will assist you accordingly. Whether that be a full refund or a reprint of your order. At Underground Printing, we proudly offer a 100% Satisfaction Guarantee.

Browse Our Catalog

409 N. Lake Street • Madison, WI

Custom T-Shirt Printing in Madison, WI

Quality Custom Apparel Services in Lincoln, NE

Our Madison store is on N Lake Street between State Street and University Avenue, right by the University of Wisconsin-Madison campus. We're nestled amid the lively downtown scene—just steps from the iconic Capitol Square, Monona Terrace convention center, and favorites like O'Cayz Corral music venue—making it super easy to drop in while you're exploring or running errands.
We offer custom t-shirts, sweatshirts, hats, and more—with screen printing, embroidery, and no order minimums. Whether you're part of a student org, local business, or event team, we're here to help you create something awesome.
Swing by to explore your custom gear in person—or schedule an appointment online to get started!

Underground Printing
409 N. Lake Street
Madison, WI 53715
Map & Directions

Phone: 608.661.4350
Email: ugpwisc@undergroundshirts.com

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9:00AM - 5:00PM

12:00PM - 6:00PM

Closed

Store Staff

Walk-in or schedule an appointment — come see our apparel up close and talk to our friendly staff.

Parking

Metered street parking is available nearby, and several public garages are just a short walk away.

Browse Our Catalog

Explore our wide range of customizable apparel and merchandise, perfect for teams, events, businesses, and more. Whether you're looking for t-shirts, hoodies, hats, or promotional products, our catalog oers high-quality options to fit every style and budget!

Build Your Group Order

Kick off your custom apparel project with ease! Our group order platform makes it simple to design, organize, and collect orders from your team, organization, or event participants. No need to chase down sizes or payments — we handle everything for you. Get started today and bring your group's vision to life!

Start Your Design

Bring your ideas to life with our easy-to-use Design Studio! Customize apparel and accessories with your own artwork, text, or logos—or choose from our library of graphics and fonts. Whether you're creating something for fun or for your next big event, our Design Studio gives you the tools to make it uniquely yours.

Customer Reviews

"Working with UGP was super easy. I sent Cal the design and didn't need to think about anything else. I also accidentally approved artwork that I wanted tweaked and Cal was able to make sure I got what I wanted."

"I had a great experience working with Underground Printing - all communication and shipping was so prompt!"

"Underground Printing is consistently our best promotional item supplier! We always receive very fast communications, reliable service, and speedy productions. Even with things don't go as planned, Underground always helps us pivot and makes sure we receive the best service possible. Plus, great looking products!"