When trying to create community within a business, one of the easiest ways to do so is through custom apparel! Having branded clothing and accessories benefits both employees and customers, works as walking marketing, and creates a cohesive brand image. If you’re not sure about the best brands for business apparel and aren’t sure where to start, try reading our blog about the top 5 brands for business apparel!
In this competitive market, standing out is more crucial than ever. There are lots of reasons as to why businesses should have personalized, custom apparel, and here are just a few reasons.
Amplifies Brand Visibility
Recognition should be a goal all businesses seek to achieve. With branded custom apparel, your brand can achieve visibility beyond traditional advertising spaces. Whether it is t-shirts, hats, bags, or pens, when your employees wear your brand, they turn into walking marketers, showcasing your logo and brand wherever they go. This constant exposure is invaluable in building brand recognition.
Brand visibility allows your brand to grow and can be done in organic ways. Having high visibility can increase opportunities for your business, like partnerships or collaborations. Marketing efforts don’t have to be as difficult if your brand is already known by customers, and don’t need to focus on an introduction to the brand, but can focus on deepening engagement and converting sales. Having authority in an industry makes you more credible to customers and gives you authority over other brands and options.
Enhances Professionalism
A well-designed uniform or custom apparel conveys professionalism and instills trust within your brand. Having a cohesive look in the workplace significantly elevates your brand and makes the team look more qualified. Having team members look unified and sharp boosts customer confidence and makes your business appear well-established and reliable.
Just think about when you walk into a store and if you see employees in a uniform versus if they’re not. Having a uniform look in terms of clothing for all of your employees gives the customer a sense of professionalism and order among the employees. It doesn’t have to be formal wear, it could be as simple as a matching shirt or jacket that all the staff is wearing makes everything look more cohesive, and helps the customers identify who's working and who is shopping.
Foster Customer Loyalty
Offering branded merchandise as a part of your product line allows customers to wear their support on their sleeves. When customers identify with your brand and feel a personal connection to it, they are more likely to become a brand advocate, without even realizing it. This connection can also be made through promotional items that are practical and can be used by customers daily.
When creating branded custom apparel that customers enjoy, they are more likely to purchase and wear it daily in support of your business, and also just because it is a good piece of apparel. Promotional items are great for this category. Using promotional products as “freebies” or giveaway items for customers can be something they use regularly, like a keychain, pen, or a bag all make great everyday items that will be used as well as work as branding for your business from customers.
Luckily for you, we already have a blog about the best promotional items for your business, and you can read about it here!
Boosts Team Morale
A team that dresses alike feels more united. When wearing the brand's logo on custom apparel, an employee can feel like a valued member of the team and will align themselves with the company’s goals and values. Having branded clothes from the organization you work for can help an employee feel like they have an identity within their job and with the business.
Increasing team morale helps lots of different aspects of business, such as increased productivity, enhanced job satisfaction, and improved teamwork, and helps reduce conflict. Having happy employees helps improve all angles of business and can provide improvements in all areas. With higher energy employees make more effort put into work which leads to high outputs and higher quality work.
Cost-Effective Marketing
Compared to digital campaigns or ad placements, custom apparel can be a cost-effective way to promote your brand. If employees are going to trade shows, conferences, or community events, it can be a great conversation starter and possibly future business opportunities. Making custom apparel can be a great way to put a creative spin on the way you represent your business.
One business that does branded merchandise well is Trader Joe's. Their fun, funky, bright-colored shirts have always caught the eye of shoppers and they include some fun sayings as well that employees and customers resonate with. Their most recent social media virality came from their limited ‘Trader Joe’s’ Tote Bags, which came in 4 plain colors with the brand logo on the front. This simple tote bag was an online sensation, causing shoppers to rush to the stores to buy all four colors priced only at $3 a piece, and then later resold online for much more after they were sold out. This buzz created marketing for Trader Joe’s, without them even promoting their products or stores, just from customer loyalty and love for the brand and products.
Underground Printing offers a wide range of customization options to suit your business needs. If you need something formal for an upcoming event or something casual for a community picnic, we have you covered. Investing in custom apparel is more than just purchasing clothing, it's an investment in your brand’s future.
At Underground Printing we are committed to helping you achieve your branding goals with high-quality, customized solutions. Ready to boost your business with custom apparel, but not sure where to start? We can help! At Underground Printing, we’re not happy until you’re happy and our teams are ready to help you create the perfect custom gear. Feel free to reach out in person at one of our locations or via email at help@undergroundshirts.com. We can’t wait to see what you create for your business!