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Custom Gear for Breweries & Distilleries

Create cool custom gear to unite your brewery team. Show appreciation for customers, employees, supporters and more while strengthening your brand and creating exposure for your business.

Please contact us to get started!

The Best Gear
& Swag

For Your Brewery

Custom Printed Work Apparel For Breweries


We offer screen printing and embroidery services in our state-of-the-art facility. With thousands of products to choose from in every price range and new products being added every day, there are plenty of options.

Custom Design For Your Brewery Gear & Apparel


Get free design help from our team of artists. Have an idea but not sure where to start? Browse our huge collection of easy-to-use, customizable templates and free artwork to get inspired.

Custom Printed Promo Products For Your Brewery


Promote your brewery and create additional income with branded merchandise and cool promotional products. Show your appreciation for VIP's with awesome gifts they'll love.

Custom Web Stores For Your Brewery Gear & Apparel


Make your custom gear available on your own online shop! Customers and employees can easily purchase online and have items sent right to their door. We take care of everything so you don't have to worry about a thing!


North Peak Brewing - Clients of UGP
Jolly Pumpkin Brewing - Clients of UGP
Shorts Brewing - Clients of UGP
Traverse City Whiskey - Clients of UGP
Ethereal Brewing - Clients of UGP
Gonzo's Biggdogg Brewing - Clients of UGP
Sconnie Bar - Clients of UGP
Grizzly Peak Brewing - Clients of UGP
Homes Brewery - Clients of UGP
Biercamp Microbrewery - Clients of UGP
Texas Corners Brewing - Clients of UGP
Brewery Photos


Journeyman Distillery

Journeyman Distillery

Frank Quinn, Merchandise Manager Journeyman Distillery

"Having directed merchandise programs at a brewery and now a distillery, I can tell you that the people at Underground Printing are the ones you want on your side; the phone numbers you want at the ready.

The customer service I receive from primarily Evan Mitchell, and upon his absence, Seth Green, is World Class. So are the products, turn times, guarantees, support with anything that needs fixing and the overall great vibe from UGP. They will even help you develop the art vision for your design. There's no other vendor willing to grow with you and learn like UGP. Use them for anything you can."

Moody Tongue Brewing

Moody Tongue Brewing Company

"We use UGP for all of our merchandise at the brewery and in our Tasting Room, and we have been incredibly happy with the results.

The team is professional, the pricing is competitive and the products are consistently high quality. UGP certainly takes a workload off of our shoulders and makes the entire process easy, allowing our team to focus on the brewery."

Traverse City Whiskey Co.

Traverse City Whiskey Co.

Chris Fredrickson, Owner

"Our retail selection is constantly evolving and when a new idea comes about, Evan @ UGP is our first stop.

Their custom service is responsive and delivered products are consistent and high-quality. Highly recommended."

Jolly Pumpkin Brewery & North Peak Brewing

Jolly Pumpkin & North Peak

Angela Grant, Merchandiser and Online Retail Manager

"UGP has been printing our apparel for us for a few years now and we have always been happy with their service.

They are fast to send quotes and can always meet our deadlines, even when something pops up last minute and we need them rushed.

They are happy to donate tees to us every year for a cancer center fundraiser that we do in Traverse City as well. I highly recommend UGP and their friendly and knowledgeable team!"



Hannah, Owner

"Evan at Underground Printing consistently pulls off miracles for our business & delivers exactly what we need, when we need it. All of my questions are answered quickly and met with tips, suggestions & advice that have increased my merchandise sales.

The print quality, apparel selection, price & customer service are why we have been with Underground Printing from the start. Thank you for always going above and beyond and for working so hard on our company's behalf!"

Short's Brewing Company

Short's Brewing Company

"Underground Printing has helped us to nail down last minute merchandise orders while continuing to meet our goals. The turnaround time and consistency of quality with our orders has been nothing short of excellent.

Building a relationship with Underground has led to an increase in our brick and mortar, online, and festival merchandise sales. The overall customer feedback regarding our products is positive and has helped us to generate repeat customers based on the exceptional quality of our products!

One attribute of Underground Printing that sticks out to me personally is the enthusiastic spirit embodied by the company (specifically Evan and Seth) to supply us with merchandise and develop new ideas for future endeavours. They are consistent in helping us to meet last minute deadlines while continuing to experiment with a new designs and future planning. The versatility of the company and its employees is remarkable.

I would highly recommend Underground Printing to any business with promotional or retail screen printing, embroidery, or DTG needs. Their communication efforts exceed expectations and their ability to work with your schedule in an ever changing market lets the customer know that your business matters."

Texas Corners Brewery

Texas Corners Brewery

Andrew Schultz, General Manager, Texas Corners Brewing Company

"Underground Printing provides great quality products and attentive service. We transitioned a year ago from our off-the-rack button-up shirt to an athletic style polo designed by UGP for our waitstaff.

The staff has never been happier with their uniform. They look clean and professional and their uniforms are easy to maintain. We worked with UGP on several other projects since and they are always attentive and willing to supply ideas and suggestions. It's a relationship we plan to continue using for the years to come."


From hoodies to personalized workshirts, we offer top brands for your custom gear.

Brewery Photos

Proudly Printed For By UGP

The Beer Grotto
Grizzly Peak
Lansing Brewing
Empirical Brewing
Block Brewing
Big Grove Brewery
Headwaters Crafthouse

Short's Brewing
The Tap
Traverse City Whiskey
Gonzo's Biggdogg
Barn Brewers
Texas Corners
Open Road Brewing

Ethereal Brewing
HOMES Brewery
Arbor Brewing
Stony Lake Brewing
OG Brewing
Empirical Brewing
Cultivate Brewing